

mintdesigns
Review
Hokuto Katsui and Nao Yagi take a uniquely holistic approach to fashion, viewing their garments as an extension of their work in textile and graphic design. Through their label, mintdesigns, the duo has engaged in a multidisciplinary practice that ranges from the runway to interiors and product packages. This approach sets mintdesigns apart on the Tokyo fashion scene, where what is fashionable tends to reign supreme.
Any discussion of mintdesigns would be incomplete without noting their mindfulness for seasonal themes. For many designers, themes are an afterthought, tacked on following their designs. By contrast, mintdesigns has a refreshing knack for concisely encapsulating each season’s mood in catchy themes that anchor their collections with characteristic humor. Memorable titles from past seasons include the curveballs “living in sin” (S/S 2007); “mintdesign’s terrible sevens” (A/W 2009-2010); and “shiny, sparkly, fluttering, fluffy, sheer, and smooth” (S/S 2010).
This season’s collection, “mintdesign’s spaceship club,” entailed an elaborate backstory, imagining a group of young girls and boys in a Spaceship Club who unravel a trove of secret documents collected by the British defense minister dubbed the UFO Files. The brand’s graphical design forte shines through with chain-link barricades, newspaper clippings of UFO sightings, constellations, and flying saucers. Already bold designs on their own, these pieces were layered in the collection to particularly enigmatic effect. Yet rather than noirish occult, the collection comes across with a remarkable levity, redolent of a spring breeze. The pop color palette and delightful designs are classic mintdesigns, as the brand’s followers have come to know and love.
